Many streetwear labels, rookies and vets alike, go with this range. These tees are often associated with luxury, affluence and sophistication and also have more complex production processes…or the brand is so popular the name sells itself.
The labels are also often endorsed by and marketed towards celebs, which allows the retail price to be so high. When choosing a price range for your brand, keep in mind these key factors to each range. Some newbies make the mistake of trying to create expensive upscale labels without offering high quality t-shirts or having any celebrity backing.
Typically, retail stores will take your product and sell it for 2x as much as they bought it for. Are you ready to offer your t-shirts for these wholesale prices? Will you still be able to profit? Keep these things in mind when deciding on your t-shirt prices. As with many business journeys you may find that not all this pricing stuff is the same everywhere or that your particular situation requires you to price differently.
As Entrepreneur magazine puts it: So how do you set the right price for your t-shirts? Cheap Tees Price Range: In recent years that same white shirt has made it into the realms of the luxury industry. Indeed, research carried out last year by brand consultancy Hitchcock Partners reveals a lot about how consumers perceive brands. The company took black t-shirts, ranging in price, from seven different companies and hid the labels.
Participants were asked to try to identify which brand belonged to which t-shirt. They critiqued the design and fabric of the shirts, inadvertently criticising the expensive ones and complimenting the inexpensive, run-of-the-mill ones. Brands typically perceived as "cool" to different demographics also brought up interesting results.
To the old-fashioned American, Levi's is a standard pair of jeans. Customer loyalty has much to do with brand perception, too. Both Alexander Wang and James Perse are known for producing good-quality white t-shirts in soft fabrics. For a soft tee, you shop at those stores.
Despite polarising consumers, it promptly sold out. While the white tee today might be seen as a luxury item, its origin contradicts that message. The Oxford English Dictionary defines it as a simple kind of garment; a man's undershirt, typically short-sleeved and forming the shape of a letter "T" when spread out flat. It also tells us it was F. Scott Fitzgerald who helped bring the name into being, using it for the first time in his debut novel This Side of Paradise Why, then, are people willing to spend hundreds of dollars on a rudimentary wardrobe item?
Bysshe says it comes back to instinct. It has everything to do with what you think you deserve," he says. And people are swayed by clever marketing. It's one reason Erik Schnakenberg and Sasha Koehn launched Buck Mason, a line of no-fuss, affordable, yet stylish basics. Despite what seems to be an overcrowded market, Schnakenberg - who has a background in fashion retail - and Koehn - a former tech and media guy - maintain they couldn't find a t-shirt they were happy with, so developed their own.
Their classic crew neck is cut from North Carolina cotton, sewn in LA and finished with a hem that's slightly contoured like a shirt tail to give it a dressier look. They also sell chinos, Oxford shirts and jeans. And let's just come up with something that is rock solid. The white tee — crew neck and V-neck — comprises 40 per cent of the company's volume.
Or they buy 12 at once. Twelve in a year of the exact same body and the same colour is quite a lot. Schnakenberg previously worked with luxury brands selling jeans and knitwear for high prices.
Is there a way we can offer a superior product at better value, something impeccably made that can stand the test of time? We have customers coming in and they're not transferring over from American Apparel, they're transferring over to us from high-end brands. Michael Preysman has a similar story to tell. In , at the age of 25, he left his job as a venture capitalist to start online-only business Everlane. The company searches for the best factories in the world — the same ones that produce product for designer labels — and manufactures its products using the same quality leather and fabric, without the huge mark-up.
The unofficial average price range for the majority of t-shirt brands. Most brands you come across will have their tees at this price range whether they’re new or have been around for a while. Great profit margin if you can afford huge orders, good enough margin if you place small wholesale orders. Every price quote includes artwork assistance, print setup, free shipping, and guaranteed delivery dates! Sample T-Shirt Pricing The following chart shows sample pricing using the Gildan Ultra Cotton T. Cover your body with amazing Average t-shirts from Zazzle. Search for your new favorite shirt from thousands of great designs! Price. $5 to $ $15 to $ $25 to $ $50 to $ $75 to $ Over $ Decoration type. Printed. All-Over Print. SICKER THAN YOUR AVERAGE T-Shirt. $ 15% Off with code WEEKENDSHOPZ. DEFINITELY NOT.